We've all known Boysen Paint since we were kids, after all the company was founded in 1953 ( same as my beloved Mary Kay ). Pacific Paint Philippines, Inc. started out as a repacker of paint and lacquer thinners, until they acquired license to manufacture Boysen® Paints in the Philippines in 1960. It has been a household name eversince and the first choice when it comes to paint for home and offices.
This year marks Boysen's very first Color Play Booth which has been doing rounds in various trade shows around Manila. The company has currently been experimenting with different ways to present paint. The exhibition, which by the way is lego-like, full of designs with bold graphics and colors, was first seen at the annual World BEX in World Trade Center Manila last March. This May 31 until June 12, Boysen® Philippines has brought the color play experience to the public in Cyberzone at SM City North Edsa.
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| Guests can choose different-shaped woods, which they can paint with Boysen's latest line of color pallets. These blocks can be used paper weights, desk ornaments or toys (perfect for toddlers!) |
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| With the rise of Digital transformation, Boysen has also been experimenting with technology and let people experience a Virtual Reality (VR) rendition of the booth and surroundings. App is free to download for iOS at Appstore and Android at Googleplay. (Credits to owner) |
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